August MBE of the Month
Congratulations Street Source Marketing
Ivan Burwell, Founder of Street Source Marketing, is the epitome of MBE
excellence! He not only has been a CERTIFIED member of the council for
years, but he helps DEVELOP MBEs during various workshops, makes
CONNECTIONS for the Council, un-certified MBEs, certified MBEs, as well
as corporate members, and ADVOCATES for all MBEs as a
member of the MBE Input Committee (MBEIC). He attends
workshops to guide newly certified MBEs into the MPMSDC
community and works hard to represent the Mountain Plains MSDC!
Ivan is an advertising, marketing and communication specialist with over 20
years of experience in the strategic development, design, and execution of
targeted merchandising and promotional programs. His unique approach has
resulted in a very successful track record of building brand equity and generating
product trial resulting in incremental sales that have continuously exceeded plan.
Ivan has also served with distinction on corporate innovation teams whereby the
objective was to identify, evaluate, and recommend new business development
strategies and best practices.
Street Source provides its clients with retail solutions driven by deep insights
into the consumer journey and the development of platforms that effectively
drive incremental volume growth while improving brand adoption and trial. Ivan
has also developed a proprietary “Go To Market” approach and strategies that
have resulted in client’s success at retail. Ivan’s motto is: “service is the ultimate
luxury”.
Meet Ivan Burwell
Ivan is an advertising, marketing and communication specialist with over 20
years of experience in the strategic development, design, and execution of
targeted merchandising and promotional programs. His unique approach has
resulted in a very successful track record of building brand equity and generating
product trial resulting in incremental sales that have continuously exceeded plan.
Ivan has also served with distinction on corporate innovation teams whereby the
objective was to identify, evaluate, and recommend new business development
strategies and best practices.
As the first Director of Multicultural Marketing at the Coors Brewing Company,
Ivan established the template and methodology that concentrated on both
advertising and retail marketing development based upon a strategic platform
and keen consumer insights. This effort resulted in balanced, targeted advertising
and marketing, synergistic with the company’s mainline campaign. Ivan’s
success in developing the company’s focus for Multicultural
Marketing is demonstrated by not only a significant annual growth
in national sales for 4 consecutive years but he also established
a “top-to-bottom” realization of the sales potential within the
multicultural segment. Following a successful career at Coors
Brewing Company, Ivan started Street Source Marketing &
Communications, a strategic marketing and branding agency with a
concentration in retail marketing, alcohol and drug recovery program in CA as well as Administrative Officer for Ventura County Animal Services.
Ivan can be reached at 303. 393. 3788
hello@streetsmc.com
Website: https://www.streetsmc.com/
